Automotive & Mobility · Week of Oct 26, 2026
Sponsorships and trade-show debuts: the week in automotive releases
Motorsport and sports sponsorships, trade-show debuts at SEMA and AAPEX, and a DiDi shareholder push led a mixed automotive week.
Sponsorship and racing deals were the most common type of release this week. Polaris signed off-road racer Kyle Chaney to a multi-year RZR Factory Racing agreement, RelaDyne took what it describes as total brand ownership of the March 5-7 NASCAR race weekend at Circuit of The Americas, and Radar Tires became an official partner of Manny Pacquiao's Maharlika Pilipinas Basketball League in the Philippines.
Trade shows drove product news. Mitsubishi Motors North America says it is returning to SEMA for the first time since 2012 to debut the 2028 Outlander Diamond Trail Edition, and TERREPOWER plans to show a Remy belt alternator starter for 48V mild hybrids and a diagnostic app at AAPEX 2026. Elsewhere, Mazda released pricing for the 2027 CX-5, Heng Ren Partners published a survey of DiDi shareholders, and MarketsandMarkets issued a transmission market forecast.
Heng Ren Partners
DiDi Shareholders Overwhelmingly Back Hong Kong Relisting; Want Independent Director, Open Earnings Calls, and First Shareholder Meeting in Four Years, Survey Finds
Heng Ren Partners says its survey this month found at least 99.3% support among DiDi shareholders on five issues, including a Hong Kong relisting, an independent director, open earnings calls and the first shareholder meeting in four years. The asset manager says shareholders want DiDi's board and management to respond with concrete action.
Polaris Inc.
POLARIS SIGNS OFF-ROAD CHAMPION KYLE CHANEY TO MULTI-YEAR RACING AGREEMENT WITH RZR FACTORY RACING
Polaris and RZR Factory Racing announced a multi-year agreement with championship-winning off-road racer Kyle Chaney. The company says his program will feature King of the Hammers and select U.S. off-road races.
MarketsandMarkets
Automotive Transmission Market worth $94.78 billion by 2033 | MarketsandMarkets™
MarketsandMarkets projects the global automotive transmission market will grow from USD 66.13 billion in 2026 to USD 94.78 billion by 2033, a CAGR of 5.3%. The firm says the report includes 360 market data tables and 80 figures.
Mazda North American Operations
2027 Mazda CX-5: Pricing and Packaging
Mazda North American Operations released pricing and packaging for the 2027 CX-5, which starts at an MSRP of $29,990. Mazda says the crossover comes with standard Google built-in technology and a suite of standard driver assist and safety features.
Mitsubishi Motors North America, Inc.
Mitsubishi Motors Returns to SEMA for First Time Since 2012, Hosts World Debut of All-new 2028 Outlander Diamond Trail Edition
Mitsubishi Motors North America says it is returning to the SEMA Show for the first time since 2012 to host the world debut of the 2028 Outlander Diamond Trail Edition. The company says the model adds a new off-road mode for its Super-All Wheel Control system, distinct bumpers, adventure-oriented interior trim and a dedicated 18-inch off-road wheel with all-terrain tires.
Radar Tires
Radar Tires Joins Forces with the 8-Division Boxing World Champion Manny Pacquiao's Basketball League, the MPBL, to Drive Youth Forward Through Sport in the Philippines
Radar Tires says it has become an official partner of Manny Pacquiao's Maharlika Pilipinas Basketball League (MPBL). The tire brand says the deal supports the league's aim of creating opportunities in sport for young Filipinos.
NASCAR at COTA; RelaDyne
RelaDyne to Power Three-Day NASCAR at COTA Race Weekend
RelaDyne signed a multi-year agreement giving it what it calls total brand ownership of the March 5-7 NASCAR race weekend at Circuit of The Americas in Austin, Texas. The companies say the event weekend will continue to pay tribute to first responders.
TERREPOWER
TERREPOWER to Showcase Product and Technology Innovation at AAPEX 2026 with Remy BAS Hybrid Unit, New Part Numbers and the Launch of Mobile S.T.A.R.T. Diagnostic App
TERREPOWER, formerly BBB Industries, says it will show the Remy Belt Alternator Starter (BAS) for 48V mild hybrid vehicles and launch its mobile S.T.A.R.T. diagnostic app at AAPEX 2026. The aftermarket supplier says it will also present new part numbers at the show.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not ScoopByte reporting.